Police are ramping up efforts to keep distracted driving off the roads in Niagara.
Niagara Region Police are launching a 12-week initiative.
They are reminding drivers it's an offence to use a cell phone behind the wheel.
This includes using your phone while stopped at a light, or simply holding it in your hand while driving.
The first conviction will cost you between $600 and $1,000, three demerit points and a three-day license suspension.
A second conviction could be up to $2,000, six demerit points and a seven-day license suspension.
Police say distracting driving kills more people on Ontario's roads than impaired driving.
Distracting driving becomes even more dangerous in the winter months.

Man Hurt, Dog Shot, in Niagara Falls
St. Catharines Downtown Police Office Coming
Port Colborne Wetland Built Up
Gas Prices to Drop Somewhat
Jim Bradley's Portrait Installed
Police Respond to Fort Erie Weapon Call
Driver Had 3 Times Legal Limit
Lengthy List of Niagara Falls Tourism Upgrades