You can tell it's election season, with the abundance of candidates' election signs on many street corners.
Brock University Marketing Professor Magnus Hultman tells us recent research in the US showed more signs resulted in some voter support for unknown candidates, in some cases by 1 or 2%.
He looks at signs on lawns, business fronts. "Giving the candidates some sort of legitimacy, because you are supported by someone in the neighbourhood that has voluntarily supported you, so it shows you that your neighbour might support someone."
He adds it's a fine line, as too many signs will turn voters away.
He was in Oakville recently. "I was almost thinking 'This makes me not want to vote.', because there was too much, and they're kind of treating the voters as if we're stupid."
But, he adds there's also research showing more signs mean more votes.
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