It’s a message of hope that could spread around the world.
Niagara Falls lit up yellow as the Crush the Curve campaign launched last night.
Niagara Parks says the landmark will be lit yellow every night starting at 8:30 p.m. in the coming weeks.
The campaign is encouraging residents to share photos and what they are doing to #CrushtheCurve.
Niagara Falls Mayor Jim Diodati says this could get picked up by other communities around the world.
Social distancing merchandise is available online.
All the proceeds are going to the Canadian and American Red Cross to help communities.
Corporate orders can be contributed to local causes.

Public Health Asking for $42-Mill
Fort Erie Increasing Pressure on Niagara Health
Young Offender Arrested in Vape Store Theft
150th Birthday Celebrated at Montebello Park
City Encouraged to Go After Funding
Cost of Renewing Vows Could Rise
GM Investing in St. Catharines
NRP Investigating Fatal Pelham Crash