Police are ramping up efforts to keep distracted driving off the roads in Niagara.
Niagara Region Police are launching a 12-week initiative.
They are reminding drivers it's an offence to use a cell phone behind the wheel.
This includes using your phone while stopped at a light, or simply holding it in your hand while driving.
The first conviction will cost you between $600 and $1,000, three demerit points and a three-day license suspension.
A second conviction could be up to $2,000, six demerit points and a seven-day license suspension.
Police say distracting driving kills more people on Ontario's roads than impaired driving.
Distracting driving becomes even more dangerous in the winter months.
Residents Not Happy Over Stop Sign
Transit and Poverty Reduction Discuss Transportation
Man Charged with Threatening Bar Staff
Woman Dies in St. Catharines Collision
NRP Officers Do Remarkable Work: Chief
Vehicle Break in Suspect Caught
Catholic School Planned for Niagara Falls
Toronto Secures WNBA Franchise