Police are ramping up efforts to keep distracted driving off the roads in Niagara.
Niagara Region Police are launching a 12-week initiative.
They are reminding drivers it's an offence to use a cell phone behind the wheel.
This includes using your phone while stopped at a light, or simply holding it in your hand while driving.
The first conviction will cost you between $600 and $1,000, three demerit points and a three-day license suspension.
A second conviction could be up to $2,000, six demerit points and a seven-day license suspension.
Police say distracting driving kills more people on Ontario's roads than impaired driving.
Distracting driving becomes even more dangerous in the winter months.

Province Investing Against Invasive Species
Niagara Driver Charged with Drug Impairment
Welland Man Arrested for Child Porn
28 More Doctors Hired in Niagara
Killed Police Officers Honoured by NRP
Niagara Wineries Shuttle Service Possible
Canal Days Vendors Warned of Scams
Niagara Falls Exploring Hub to Help Homeless